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STRENGTHS

  • The capacity to successfully build exceptional, individualized client relationships.
  • Strong connections with suppliers who are adaptable and responsive to unique product requirements.
  • Strong connections to area realtors, related merchants, and architects for referrals.
  • Through a strong reputation among loyal customers who frequently make large purchases, client loyalty has grown.

WEAKNESS

  • The owner is still learning from the markets and main competitors.
  • Not well-established in a market with a wide range of interior design choice.
  • Challenges caused by the business’s seasonality.

OPPORTUNITIE

  • The services that MAIS Interior will provide are critically needed by a substantial segment of our target market.
  • Strategic partnerships that provide referral sources promising activity in the building of new homes.
  • Changes in design trends may spur house re-modelling and, as a result, sales.

THREATS

  • The capacity to successfully build exceptional, individualized client relationships.
  • Strong connections with suppliers who are adaptable and responsive to unique product requirements.
  • Strong connections to area realtors, related merchants, and architects for referrals.
  • Through a strong reputation among loyal customers who frequently make large purchases, client loyalty has grown.